2 simple steps to start a podcast for your business
If you decided to start a podcast for your business – you came to the right place!
In the first part of this article, I wrote how podcasts are an easier way to build trust for your brand and create a better relationship with your customers. You’ve got an opportunity to show people how your product or service can add value to your client’s business.
But, how do you start your business podcast? And more importantly, what are you going to talk about?
Step 1: What your podcast is about
When people ask me what my podcast is about, I can answer in one phrase: it’s an informal chat with entrepreneurs, companies and whoever else is interested in blockchain and crypto.
The best way to see if you have a good concept for your podcast is when you can give a straight answer to what your podcast is.
Ask yourself first: is my podcast going to be about my product or service? Or is it going to be more about my clients, how they use my product or service?
Or is it going to be an interview with other professionals in your industry?
There is no right or wrong way to do a podcast – keep your mind open to what works best for your business. Think about your podcast as a tool to share knowledge, either yours or the people in your industry.
The possibilities are endless but bear in mind that your podcast has to be relevant and add value for your audience. After all, you want to get the word about your business out.
Step 2: Start recording, don’t worry about expensive equipment
Now that you have the concept of your podcast in mind, it’s time to start recording.
One of the biggest misconceptions about recording a podcast is that you need some fancy and expensive microphone and recording equipment – and you don’t!
You don’t need to invest thousands to get a decent quality recording. For instance, I don’t use an external microphone when recording my podcast – I use my laptop’s microphone. Many podcasters only use their mobile phones to record a podcast, and sometimes I do that too.
So, you don’t need to spend a lot on a decent audio quality, especially in the beginning. Then, if you think it’s necessary to invest in an external microphone, you can do that later.
Also, you don’t need a professional studio to record it. I usually record my podcasts from my office at home. You can record in your own office or co-working space. Most co-working spaces have quieter corners to record your podcast.
From my own experience, it would be good to record one or two pilot episodes and share with few people in your organization to get some feedback. Or if you are a solo entrepreneur like myself, you can share it with your friends and business acquaintances.
I used SoundCloud for my first episodes – anyone can open a free account. The interface is very easy to use if are not familiar with it. Then, you get a link to share with whoever you want.
After I got some practice, I moved my podcast to Anchor. I will write more about the different podcast platforms in my next post, so keep an eye on my profile.
If you want to start a podcast for your business but don’t know how, leave a comment and let’s chat about it.
The Blockchain PR podcast is available on